Oleh/By		:	DATO' SERI DR. MAHATHIR BIN MOHAMAD 
Tempat/Venue 	: 	PUTRA WORLD TRADE CENTRE, 
			KUALA LUMPUR 
Tarikh/Date 	: 	08/03/95 
Tajuk/Title  	: 	THE OFFICIAL OPENING OF THE 
			MALAYSIAN INTERNATIONAL FURNITURE 
			FAIR 1995 


 
    At the outset I  wish  to  thank  the  organisers,  the
Ministry  of  Primary  Industries,  the  Malaysian Furniture
Industry Council and the Malaysian  Timber  Industry  Board,
for  inviting  me  today  to  officially open this Malaysian
International Furniture Fair 1995.
2.   To our foreign guests I bid you  "Selamat  Datang"  and
hope  that  you  will also take the opportunity to enjoy the
many touristic sites which Malaysia offers.
3.   It is significant that furniture is the focus of one of
the first ever international trade fairs in  Malaysia.    In
1994,  the  forest  sector  was  the  most important foreign
exchange earner amongst our commodities.   Estimated  export
of  forestry  products  fetched some RM12.9 billion or about
US$5 billion, accounting for about 8.7  per  cent  of  total
foreign  exchange  earnings  of  the country, exceeding even
earnings of the petroleum and gas sector.  Furniture exports
in particular, have achieved remarkable increases  and  have
joined  the  ranks  of the billion ringgit earners two years
ago.
4.   The Government has many a time drawn attention  to  the
opportunities   for   commodities   to   develop  downstream
processing industries in order  to  achieve  higher    added
value  and  export  earnings together with other benefits to
the economy.   In  the  case  of  timber,  such  value-added
processing  has  the  benefit  of  slowing  down the rate of
harvesting of the forests.  Furniture production is one such
avenue to achieve these aspirations.   This  furniture  fair
will  be  especially useful in promoting the wood-processing
capability of Malaysians.
5.   Since independence, we have gone through a few  decades
of  exporting  primary processed timber and it may not be to
our best interest in the context of current  sentiments  and
concern about the environment and sustainable development to
be  literally    only  the  `hewers  of  wood'.   The active
campaigning against the use of tropical timbers has  led  to
discriminatory and unfair unilateral legislative actions and
boycotts  against  the  use of tropical timber.  Even though
various actions have been taken to  counter  these  negative
attitudes,  the industry together with the authorities, have
to ensure that our forests are truly sustainable.  It is  in
our  interest to ensure a sustainable supply source for what
has become a major sector in our economy.    New  strategies
for  the  development  of  value-added processing industries
which can maintain or even increase the contribution of  the
forest sector to the national economy must be pursued.
6.   Since the Rio Earth Summit, Malaysia has taken the lead
to  promote  discussions  on forest issues based on a proper
perspective.   "Tropical forest"  bashing  is  seen  as  the
panacea for the ills of environmental degradation worldwide.
This  selectivity  is unjustified.   Actions on all types of
forest should be considered if  indeed  deforestation  is  a
cause  of major global environmental problems.  In any case,
Malaysia  values  her  forests  beyond   the   benefits   of
commercial  logging  and  is  fully aware of the significant
ecological and environmental protective role of our forests.
Little has been highlighted on the  fact  that  forests  and
tree  crops  cover some 23.6 million hectares or 72 per cent
of Malaysia's total land area.    Of  our  permanent  forest
estates  of  some 14 million hectares, production forests of
approximately 10.67 million hectares are managed  to  ensure
that  timber production is done on a sustainable basis.  The
many  facets  of  tropical  forest   management   is   least
understood  by critics who may not have even set foot in our
country and yet never fail  to  amplify  shortcomings  which
appear  to  be  not  in keeping with environmental concerns.
Malaysia has pledged that at least half of the country would
remain forever green.  Yet it has called for the greening of
only 30 per cent of the other countries, a percentage  which
the  developed  countries  with  their excessive farming can
well afford.
7.   Malaysian manufacturers and traders must capitalise  on
the  opportunities provided through the organisation of this
fair here in Kuala Lumpur to meet the buyers and  obtain  as
much   market   feedback  with  regard  to  the  appropriate
products, standards and design requirements.   On the  other
hand,  buyers can conveniently view the numerous designs and
product quality  of  Malaysian  manufacturers  in  order  to
choose   the  products  that  are  saleable  and  meet  with
consumers' taste in  their  respective  countries.    Unlike
selling your products domestically, the international market
calls  for creativity, appropriate designs, high quality and
competitive  products  bearing  in  mind  that  serving  the
customer is of utmost importance.
8.      To  further  enhance  Malaysia's competitive edge in
furniture exports and to add more value to our products, due
emphasis must be given to design.  Our cosmopolitan heritage
should enable  us  to  be  more  innovative  in  the  global
market-place  where numerous cultural and economic variables
determine market  demand.    Success  in  the  international
furniture   market   demands   that  we  fully  harness  the
technological skills, modern management  and  the  essential
arts in furniture design.
9.     In the evolution and growth of our furniture industry
we have to offer original  and  attractive  designs  to  the
international  market.  The ability to create new designs is
an essential prerequisite in our progress  towards  becoming
an  industrialised nation.  Whilst modern design methods are
highly essential, the  creative  skills  of  our  home-grown
designers  must  also  be  encouraged  and  nurtured to take
advantage of our multi-ethnic heritage.  In this context, we
should strive towards a unique "Malaysia  furniture  design"
with  which  buyers  can  identify us with.   Manufacturers,
therefore, must consider this role seriously.
10.  I am happy to note that the relevant agencies under the
Ministry  of  Primary  Industries  have  been  working  with
professional   bodies  and  the  furniture  associations  to
organise annual national furniture design competitions since
1988.  To encourage and promote  designing  capability  from
amongst  local  circles, such competitions are necessary for
greater awareness among our manufacturers on the  importance
of  design.    At  the  same  time,  they will highlight the
creativity of Malaysian designers  and  forge  closer  links
between  designers  and manufacturers.   This continuous and
sustained focus on creative furniture design will result  in
improvements  not  only  by the individuals concerned but by
the whole community through generation to  come.    The  art
will become a part of the culture of Malaysians.
11.    Given  the  growing  demand for skilled labour in our
economy, optimal  utilisation  of  our  human  resources  to
fulfil  the more demanding requirements of an industrialised
nation  must  now  be  given  priority  by   each   of   our
manufacturing  sectors.    In this regard, I understand that
the skilled manpower requirements of the wood-based  sector,
particularly  the  downstream  processing  sectors  such  as
furniture,  joinery  and  mouldings,  are  being  given  due
attention.
12.    I  understand  that the MTIB has established the wood
industry skills development centre at the furniture park  in
Olak Lempit, Banting.  The centre, which will be operational
in  April 1995, will train operators and technicians for the
value-added downstream wood processing sectors.   Similarly,
the Malaysian Timber Council, together with PERDA has set up
a  furniture  technology centre in Seberang Prai to meet the
needs of manufacturers.
13.   The  government  has  provided   many   incentives  to
encourage   companies  to  train  and  develop  their  human
resources.  Hopefully  our  timber   entrepreneurs will take
advantage of these incentives and  provide  support  to  the
programmes conducted by these two training centres.
14.  I have followed with keen interest the  development  of
the  furniture  industry as woodworking was a personal hobby
of mine when I had more free time.  As a  part-time  amateur
wood-worker,  I  have  come  to  appreciate  the  many  fine
qualities of our numerous timber species.  Given this  basic
gift  of  nature,    I am convinced that our country has the
prerequisites   to   make   the    furniture    sector    an
export-oriented  industry  on  a  much  larger  scale and of
world-class standing.   However, achieving  this  aspiration
calls   for   bold  investment  not  only  in  manufacturing
capacity, but also in terms  of  upstream  linkages  of  raw
material  supply.    Investments in rubber plantations which
produce both latex and material for furniture making, should
be pursued in earnest.   Entrepreneurs  in  this  field  can
certainly  reap the fruits of their ventures in the years to
come.  Malaysia which has a lead in research and development
in the planting of rubber would benefit  from  such  efforts
and   thus  be  able  to  stay  ahead  of  competition  from
newcomers.
15.  One area which I would like to stress is the quality of
the finish.  Malaysian manufacturers must put in more effort
in order to achieve the kind of velvety  finish  typical  of
Scandinavian  furniture  and the use of layers of lacquer so
as to get the high gloss effect.   Far too  often  Malaysian
furniture makers are too stingy in their use of lacquer.
16.   Your presence here representing the industry and trade
from countries around the globe and the keen  support  shown
justifies  the  hosting of this international furniture fair
here in Kuala Lumpur.
17.           On that note, I have great pleasure to declare
the 1995 Malaysian International Furniture Fair open.

 
 



 
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