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Oleh/By		:	DATO' SERI DR. MAHATHIR BIN MOHAMAD 
Tempat/Venue 	: 	PUTRA WORLD TRADE CENTRE, 
			KUALA LUMPUR 
Tarikh/Date 	: 	21/03/96 
Tajuk/Title 	: 	THE SONY CORPORATION CONVENTION 



           It  gives  me great pleasure to be  here  this
    morning  to  officiate this first  Sony  Corporation
    Convention.   I would like to thank Sony Corporation
    for inviting me here today.
    
    2.    I have been told that one of the objectives of
    this  two-day convention is to increase Sony's local
    procurement  of  parts  and raw  materials.   It  is
    heartening to note that this procurement exercise is
    intended not only for its operations in Malaysia but
    also for its manufacturing facilities worldwide.
    
    3.    The  Malaysian  Government certainly  welcomes
    this  move as it will help us reduce the deficit  in
    the balance of payment, particularly with Japan.  Of
    course  production of these parts in  Malaysia  will
    help  reduce  cost  and render  your  products  more
    competitive.   There is no reason  why  it  pays  to
    manufacture  the final products in Malaysia  but  it
    does  not  pay  to produce the components  of  these
    products  in Malaysia.  If the volume is  inadequate
    and  I  believe this is not the case, the components
    can  actually be exported.  After all microchips are
    components  and Malaysia produces the best  and  the
    cheapest  for the world market.  Based on  Malaysian
    consumption  alone, there would not  have  been  any
    microchips production in this country.
    
    4.   The electronics industry in Malaysia has come a
    long  way  since the 1970's when large multinational
    corporations  flooded our shores in  search  of  low
    cost  labour.  Malaysia was then the natural choice,
    given  its  abundant  and  easily  trainable  labour
    force.  Despite the belief among certain quarters at
    the time that many of these large corporations would
    soon  leave,  they have not done so.   Instead  they
    went  on  to  establish multiple operations  in  the
    country and upgraded the level of sophistication  in
    manufacturing  techniques.  Malaysian  workers  have
    risen  to  the  challenge and have  coped  with  the
    necessary  new skills.  Only those who  continue  to
    rely  on  low-grade  labour are facing  problems  of
    getting workers.
    
    5.    The  Sony  Corporation is  one  example  of  a
    company  which  has  expanded  and  diversified  its
    operations  to a significant extent over the  years.
    Starting with an initial capital investment of about
    RM2  million, the Sony Group of Companies  currently
    have  investments totalling more than RM125  million
    in  the  Malaysian manufacturing  sector.   This  is
    testimony to the confidence they have in Malaysia as
    a profitable manufacturing base.
    
    6.    From  simple assembly-type operations  in  the
    early  days,  the Malaysian electronics industry  is
    fast    becoming   an   increasingly   sophisticated
    industry,   producing   more  value-added   products
    largely and more importantly, for the export market.
    As a result, Malaysia is currently among the largest
    manufacturers  and exporters of electronic  products
    in  the world.  The importance of this sector to the
    economy is reflected in the fact that the electronic
    products  industry  is  among  the  largest  foreign
    exchange earners in the manufacturing sector.  Total
    export earnings of electronic products for 1994  and
    the  first  nine months of 1995 amounted  to  RM66.4
    billion and RM61.1 billion respectively.
    
    7.    In  1995, the Ministry of International  Trade
    and  Industry approved the establishment of some 174
    electronic  projects  in the  manufacturing  sector.
    Total   proposed  capital  investment   from   these
    projects  amounted to approximately  RM3.1  billion.
    Of   this   total,   RM943.5   million   represented
    investment  in the electronic components sub-sector,
    RM202.8   million  represented  investment  in   the
    consumer   electronics    sub-sector    while    the
    remaining  RM1.94 billion represented investment  in
    the industrial electronics sub-sector.
    
    8.   The electronics industry in Malaysia produces a
    diverse  range  of products.  Semiconductor  devices
    form the largest share of the products manufactured.
    Among  the semiconductor devices produced are linear
    and  digital  integrated circuits, micro-processors,
    optoelectronics,  discrete  devices,  hybrids   etc.
    Other  electronic devices produced  are  capacitors,
    relays, switches, quartz crystals/oscillators, audio
    and  video  cassette mechanisms, etc.  The  consumer
    and   industrial  electronic  products  manufactured
    include TV receivers, audio products, mobile radios,
    paging   systems,   satellite  receivers,   personal
    computers,  disk  drives,  monitors,  keyboards  and
    printers.
    
    9.    Despite  the  fact that Malaysia  is  a  major
    producer  of  electronic products,  the industry  is
    still   very  much  dependent  on  imported  inputs.
    Accordingly,  serious efforts need to be  undertaken
    by  companies in this industry to produce or  source
    these  inputs  locally.   In  this  context,  Sony's
    effort to increase the local sourcing of their parts
    and   components  is  commendable.   Such  conscious
    efforts  will certainly help to increase  the  local
    contents in the finished products and also spur  the
    development of Malaysian Small and Medium Industries
    (SMIs).
    
    10.   The  Government  has  established  the  Vendor
    Development Programme (VDP) to enable Malaysian SMIs
    to  become manufacturers and suppliers of industrial
    components,  machinery and equipment used  by  large
    scale  industries  and  multinational  corporations.
    The   Government   has  in  1992,   introduced   the
    Electrical and Electronics Components Scheme in  the
    consumer  electronics sub-sector under  this  Vendor
    Development  Programme.  At  present  there  are  38
    anchor   companies   under   the   Electrical    and
    Electronics   Components  Scheme,  including   Sony.
    These schemes have been successful judging from  the
    increasing number of SMI vendors which have  secured
    orders from the anchor companies.  This proves  that
    with the right encouragement and guidance, Malaysian
    SMIs  can develop into reliable and quality vendors.
    I  have  been told that currently the Sony group  in
    Malaysia  has some 15 SMI suppliers under  them  and
    has  plans  to  develop more SMI  suppliers  in  the
    future.    Such   commitment  is   certainly   worth
    emulating by other companies in the industry.
    
    11.    The  success  of  the  Malaysian  electronics
    industry   relies  heavily  on  its   research   and
    development (R&D) activities.  To date, a number  of
    MNCs  have located their R&D activities within their
    Malaysian operations but more needs to be done.   To
    encourage  more  R&D  activities  to  be  undertaken
    locally,  the Government offers a set of  attractive
    fiscal  incentives.   It  is  our  hope  that   more
    manufacturers in the industry will avail  themselves
    of  these  incentives  in  order  to  enhance  their
    capabilities  in R&D.  This capability  will  enable
    them  to  be in the forefront of product and process
    innovation, capable of producing original parts  and
    supplying  intermediate and capital goods  for  both
    domestic use and export.
    
    12.   In  this context, I am glad to note that  Sony
    Corporation  is already carrying out R&D  activities
    at  their  three  R&D facilities in the  country  to
    cater   for  the  growing  demand  of  sophisticated
    consumers.   It is hoped that Sony Corporation  will
    continue to invest in its R&D operations in Malaysia
    and develop a core of well-trained Malaysians in the
    area of high technology, R&D and management.
    
    13.   The  Malaysian electronics  industry  is  well
    poised to face the challenges of the future.   While
    the  domestic environment continues to be favourable
    for   expansion,  external  factors   demand   ever-
    increasing  competitiveness both in quality  and  in
    price.  This can be met by greater sophistication in
    production techniques and maximisation of  Malaysian
    worker  inputs.   Given  proper  training  Malaysian
    workers  can  adapt  easily to the  supervision  and
    maintenance   of   automation  in   production   and
    robotics.
    
    14.   I  would like to congratulate Sony Corporation
    for  their efforts in organising this convention  as
    this  will  help  create more  linkages  with  local
    suppliers   and  enhance  local  contents   in   the
    electronics   industry.   I  hope   that   Malaysian
    companies  will  seize  this  opportunity  to   take
    advantage  of the business potentials available  and
    to  participate actively in the industry.   I  would
    also  like  to urge other electronics MNCs operating
    in  Malaysia  to  undertake greater  integration  of
    their activities in the Malaysian industrial scene.    
 
 



 
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